Join us for "Designing Data", a hands-on session where you'll discover how to turn real customer insights, AI-powered tools, and detailed personas into product decisions that truly connect with users.
You’ll follow the complete journey of identifying and validating personas using a real-world scenario. In small teams, you’ll design bold new mobile banking features tailored to those personas, craft research strategies, and even put your ideas to the test with live role-play.
Whether you're a product manager, business analyst, or just passionate about building user-centred products, this workshop will give you practical tools to embed market research into every stage of your development process — from hypothesis to user feedback.
Register for the event via Eventbrite.
📌 Event Agenda
🕠 18:30 – Welcome & Intro
Meet the facilitator and discover what’s in store for this interactive session.
🔍 18:35 – Meet our special guest Julien Zidaru/ Managing Partner, Exact Business Solutions
Learn how market research is used in the market, how big companies are inserting the voice of the customer in product design and if/how AI is changing the business context
👥 18:50 – Team Challenge: Design for Your Persona
In small teams, build innovative mobile banking features tailored to real customer needs.
🤖 19:30 – AI-Powered Insights & Live Testing
Use smart research tools and test your solution through live role-play with users.
📢 20:10 – Team Debrief
Quick presentations and feedback across teams — share learnings and innovative ideas.
✅ 20:25 – Wrap-Up & Next Steps
Key takeaways and invitation to join the follow-up pilot research challenge.