Business analysis is all about "WHY".

Simon Sinek deep-dived into the "WHY": the personal WHY, the group's WHY, the organizational WHY and came up with the "Golden circle".

So, "Start with WHY" is the topic for our second book club.

You can read the book (for our Romanian friends - Bookster, Carturesti ), or you can listen to Simon Sinek talking about "Start with WHY" in the 3rd most watched TED talk.

Read, watch, listen, think about what is WHY for you, for your group of friends, for your organization. Come with your questions, thoughts, experiences at the book club.

If you have an IIBA certification, by attending this book club you will be earning 1CDU.

Registration link:
https://www.eventbrite.pt/e/ba-book-club-2-tickets-139437710947

The event's language will be English.

Wishing for a real coffee book club soon,

IIBA Romania Community