In today's data-driven world the trend is often "more data is better" - complex dashboards that scream velocity and hustle. But, where privacy (GDPR) and ethical transparency are paramount, we must ask: Are we informing decisions or just dressing up the Emperor?
Join IIBA Romania Chapter and Banu Raghuraman for an engaging session that combines Human Factors Engineering and Visual Perception Psychology to dismantle the "vanity metrics" that plague modern business analysis.
We will explore Gestalt Principles and Cognitive Load Theory to show how bad data visualization tricks the brain into seeing success where there is failure.
Let's discover how to design "truth-first" dashboards that respect the user’s cognitive bandwidth and align with the value of substance over hype.
About the Speaker
Banu Raghuraman is a product professional with more than 15 years of experience in building software solutions in fintech, health tech, Mar tech and non-profit sectors in Canada, United States, and Australia. Starting her career as a BA, she loves exploring synergies between the BA and product roles, and teaches product management and BA skills through her workshops and webinars. She is also a Six Sigma Black Belt and leverages the frameworks to build continuous improvement. In addition, she loves giving back to the community through keynote speaking and mentoring.
We look forward to learning, sharing ideas, and exploring together how Business Analysts can move beyond vanity metrics and design dashboards that truly deliver value. See you on September 23rd! 🚀
📅 Date: 23 September 2026
🕡 Time: 18:30 EEST (GMT+3)
💻 Location: Online via Zoom
📩 A Zoom link will be sent to all registered participants prior to the event.